Website visitors are finicky. They want to see fresh content that piques their interest whenever they visit; they don’t want to see the same stale stock images and static text. Essentially, they want to be wowed. Regularly updated content keeps your site’s...
The average individual living in the modern world is exposed to around 250 to 3,000 advertising messages every day. Your company’s message has to stand out to rise to the top and be heard among the din. With all the avenues that are available to you, it can be...
Since its invention, Search Engine Marketing (or SEM) has become a vital part of the advertising world. Used by companies and businesses to direct people towards their website, SEM can easily reach more people than any billboard, flyer, or commercial ever would. It...
Blogs are an increasingly common feature on business websites. If your company doesn’t have a blog that gets updated regularly, it is in the minority. In fact, a recent survey found that 65% of companies had blogs in 2011, and that number has only increased...
Content marketing is the new law of the land in terms of how businesses engage customers, drive sales and generate leads. Every piece of content your business produces should help drive traffic and further your company goals. The best way to make sure every piece of...
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