Jan 22, 2015
Blogs are an increasingly common feature on business websites. If your company doesn’t have a blog that gets updated regularly, it is in the minority. In fact, a recent survey found that 65% of companies had blogs in 2011, and that number has only increased...
Dec 16, 2014
Content marketing is the new law of the land in terms of how businesses engage customers, drive sales and generate leads. Every piece of content your business produces should help drive traffic and further your company goals. The best way to make sure every piece of...
Jul 23, 2014
Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...
Jan 14, 2014
Every major update to the Google algorithm has meant a drastic ensuing change for web developers everywhere. Google Panda brought in new penalties for designing content for search engines rather than readers. Shortly thereafter, Google Penguin closed some of the more...
Sep 28, 2013
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
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