Oct 14, 2014
As more and more of a company’s advertising focus is moving from traditional sources of advertising to digital media, it has become increasingly important to protect your company’s online image and reputation. Cyberattacks and security breaches threaten...
Oct 3, 2014
Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...
Sep 27, 2014
Responsive web design, or RWD, is an increasingly popular kind of site design that responds to whatever device the user is on at the moment. 67% of users say they would be than from one that is not. With numbers like that, it’s no wonder that RWD has grown so...
Sep 9, 2014
The days of physically going to a store to make a purchase may be a thing of the past; shopping online is now the new normal. In fact, according to a study published in the Wall Street Journal, seventy percent of Americans prefer to shop from their favorite retailers...
Jul 23, 2014
Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...
May 23, 2014
Social Media marketing can be a tricky business. In a world where businesses are expected to be personable and funny on social media sites, countless businesses are forced to try and be playful without being offensive or tasteless. For a larger organization, a social...
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