Keyword usage has evolved considerably in the last several years. While excessive keyword stuffing was once a widely used practice, most marketers are now aware that keyword stuffing is a practice to be avoided, as is the repetitive use of the same keywords. Similarly, although using one and two words in keyword phrases was once generally the norm, long-tail keywords have been increasingly implemented to narrow the scope of internet searches. If you aren’t familiar with this strategy, you would probably benefit from exploring this search engine optimization (SEO) method (as well as the tools available to assist you). Doing so could help you to drive traffic to your website in an efficient manner.


Information Keywords vs Commercial Keywords

The first step toward revising your keyword strategy is to learn the difference between information keywords and commercial keywords. The primary difference between the two is relatively easy to detect. An informational keyword phrase is more general in nature and more competitive; one example would be “shoe stores”. To form a commercial keyword phrase, you might add a more specific word or two to imply commercial intent (such as in the phrase “most popular shoe stores”). This type of keyword would be more likely to influence the purchasing habits of a person shopping online (if that person is looking for popular shoe stores, then the probability of that individual making a purchase would automatically increase when he or she is driven organically to an online shoe store with the commercial key phrase displayed within its content). These keywords are typically less competitive and more likely to convert.


How to Use Google Suggest

Since long-tail keywords overwhelmingly send more traffic to relevant sites, you’ll want to use all of the tools available to you when you choose your keywords. One of these tools is Google Suggest. By simply typing in the keywords that you think are relevant to your site, you will be provided with useful suggestions for longer key phrases (long-tail keywords). Those phrases are apt to lead traffic to your website more efficiently.


Finding Google-Related Keywords

Because Google and its algorithms directly affect the majority of internet searches, you’ll need to develop a sense of which Google-related searches will generate the most traffic to your site. Google itself is always an excellent resource for this type of query. You can accomplish this by exploring helpful tips for building a keyword list via the AdWords help page (such as thinking the way that a customer would when performing a search).

Another way to plan your keywords and make the most of long-tail phrases is to utilize Google Keyword Planner. You may use that tool to filter out certain words that won’t be likely to yield the most visits to your website. By entering words in this tool, you will find many suggestions for other, Google-related words that may be incorporated into your long-tail key phrases – thus saving yourself the time and energy you’d otherwise need to employ in order to find out what works best for your website.


Using the resources available is the best way to discover which keywords will lead people to your website. You don’t need to waste valuable time (or lose countless potential conversions) via endless trial and error. By taking advantage of Google’s highly effective tools, you can devise the long-tail keywords that will draw traffic to your site almost effortlessly.

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