Feb 5, 2014
It’s clear that the ultimate goal of Google+ isn’t to become just another Facebook clone. Rather than imitate what other networks do well, Google+ is designed to serve as a foundational layer for interaction between the world of social media and search engines. That’s...
Jan 22, 2014
If you’re wondering whether you should respond to negative feedback on social sites such as Facebook and Yelp, there’s only one thing you need to know. According to a , last year nearly seven out of ten consumers (68%) who wrote a negative comment on a...
Jan 14, 2014
Every major update to the Google algorithm has meant a drastic ensuing change for web developers everywhere. Google Panda brought in new penalties for designing content for search engines rather than readers. Shortly thereafter, Google Penguin closed some of the more...
Jan 7, 2014
From pricing models to the type of ads offered, Facebook , Yelp, and Google have more than a few things in common. To the untrained eye, it may even seem that there are only minor or subtle differences that differentiate them. While these superficial similarities can...
Nov 26, 2013
Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...
Nov 4, 2013
A call to action can do many things. Usually, it conveys the value of whatever it is that you have to offer. That could be your special services, low prices, or whatever else it is that makes you unique. Calls to action are also used to create a sense of urgency, like...
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