Oct 22, 2013
Between market research and depth of experience, generating leads from blogging is becoming more of a science than an art. As you may know, blogging is especially potent for lead generation because it allows you to target a specific customer base with an already...
Sep 28, 2013
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
Sep 23, 2013
Maybe you’ve heard some of the buzz about Pinterest already, and suffice to say it’s much more than hype. With more than 70 million registered users, Pinterest may not be the world’s largest social media website, but it’s certainly one of the most influential. While...
Sep 13, 2013
As search engines like Google continue to use content quality and markers to help determine your performance in search engines, both content and social media marketing are rapidly becoming more potent. In the near future, both of these types of marketing may be...
Aug 21, 2013
Like any of your marketing efforts, the impact of a social media contest depends on what you want to achieve. From building a more loyal following on your social media networks to seeing an immediate shift in your bottom line, contests can have a drastic and almost...
Aug 8, 2013
Among all the tools available to marketers, video has a distinctly special ability to help marketers to tell their stories. Being significantly more engaging than images and text, video is wrought with subtleties that simply exceed the bare capacities of other media....
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