Develop a Better Web Design to Lower Bounce Rate
The bounce rate of your website is the number of visitors who never make it beyond the first page of content and navigate away quickly. A high bounce rate means that your website is falling short of engaging visitors to the degree needed to hold their attention or...
How to Optimize Your Site for Local Search
If you're a small business, and even if you're a large business looking to pinpoint target audiences, local SEO is a major factor contributing to your site's success. Optimizing your website for local searches, as opposed to broader SEO terms in general, is a critical...
What Are the Advantages of Regularly Updating Your Website’s Content?
Website visitors are finicky. They want to see fresh content that piques their interest whenever they visit; they don't want to see the same stale stock images and static text. Essentially, they want to be wowed. Regularly updated content keeps your site's visitors...
Why is Responsive Design Better Than Having a Mobile Site?
These days, people are just as likely to use their mobile devices as their computers to access the Internet. This probably wouldn't be a problem except that there are still some big differences between even the most advanced smartphones and desktop computers, and...
Top 3 Website Content Management Systems
While there are dozens of different types of content management systems, or CMS, available from which to choose, web developers are constantly looking for better ways to power their sites and content. As a result, standards rapidly evolve and it's unlikely that any...
Organic Rankings vs. Paid Ads – What’s the Difference?
Often businesses are confronted with the terms "organic search" and "pay-per-click advertising" when investigating how to increase their online presence. While these are two very different strategies to online marketing, both can be beneficial to a business....
Website Content Tips: Improve Your Content Marketing Goals
Creating effective content for the web requires discipline, effective writing and plenty of elbow grease. How can you start creating content that is exciting and gets people interested in what your company has to offer? Here are seven web content tips to help improve...
What is Native Advertising and How Does it Compare with Banner Advertising?
The average individual living in the modern world is exposed to around 250 to 3,000 advertising messages every day. Your company's message has to stand out to rise to the top and be heard among the din. With all the avenues that are available to you, it can be...