What is Google Hummingbird?

Every major update to the Google algorithm has meant a drastic ensuing change for web developers everywhere. Google Panda brought in new penalties for designing content for search engines rather than readers. Shortly thereafter, Google Penguin closed some of the more...

Google AdWords: 5 Tips for Optimizing Your Campaigns

Creating a successful AdWords campaign can be a battle of trial and error. Through perpetual and almost never-ending refinement, you can continually give an edge to your ad campaigns. But just what to refine and how to do it isn’t always obvious. Of all the advice...

How to Leverage Video Marketing: Tips for your Video Marketing Strategy

Among all the tools available to marketers, video has a distinctly special ability to help marketers to tell their stories. Being significantly more engaging than images and text, video is wrought with subtleties that simply exceed the bare capacities of other media....
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