In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...
It should come as no surprise that mobile search marketing is outpacing just about every other form of marketing, given the ultra-competitive smartphone and tablet sectors. Tech companies are simply responding to the impressive numbers gathered by Google: mobile...
Blogs are an increasingly common feature on business websites. If your company doesn’t have a blog that gets updated regularly, it is in the minority. In fact, a recent survey found that 65% of companies had blogs in 2011, and that number has only increased...
Marketing your product or service online can be accomplished in one of three ways: through paid media, such as ads purchased on a social media platform; owned media, which includes your website, email, social media pages, etc.; and, earned media, which are shares,...
Social Media marketing can be a tricky business. In a world where businesses are expected to be personable and funny on social media sites, countless businesses are forced to try and be playful without being offensive or tasteless. For a larger organization, a social...
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