Sep 28, 2013
Social media optimization (SMO) involves using social media networks to create brand awareness by making your content more engaging and easier to share. Marketers should keep in mind that SMO shares a common goal with search engine optimization (SEO) in that both aim...
Sep 23, 2013
Maybe you’ve heard some of the buzz about Pinterest already, and suffice to say it’s much more than hype. With more than 70 million registered users, Pinterest may not be the world’s largest social media website, but it’s certainly one of the most influential. While...
Sep 13, 2013
As search engines like Google continue to use content quality and markers to help determine your performance in search engines, both content and social media marketing are rapidly becoming more potent. In the near future, both of these types of marketing may be...
Aug 21, 2013
Like any of your marketing efforts, the impact of a social media contest depends on what you want to achieve. From building a more loyal following on your social media networks to seeing an immediate shift in your bottom line, contests can have a drastic and almost...
Jul 23, 2013
Any small business with a web-page knows that promotion is all about balancing limited time and funds. In order to maximize your site’s exposure you want it to rank highly for relevant terms in search engines and have a large number of incoming links from high traffic...
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