Jan 15, 2016
In order for your business to have a solid foundation, you must take steps to determine your typical customer and develop your marketing strategy around them. With the economy still recovering and advertising budgets shrinking, targeted marketing is only...
Dec 10, 2015
Using Google Adwords to promote your business and pull in more sales is a no-brainer for many businesses, especially those just starting out who may not have a large advertising budget to work with. This innovative form of online advertising is built on the premise of...
Nov 19, 2015
The bounce rate of your website is the number of visitors who never make it beyond the first page of content and navigate away quickly. A high bounce rate means that your website is falling short of engaging visitors to the degree needed to hold their attention or...
Oct 22, 2015
If you’re a small business, and even if you’re a large business looking to pinpoint target audiences, local SEO is a major factor contributing to your site’s success. Optimizing your website for local searches, as opposed to broader SEO terms in...
Oct 1, 2015
Website visitors are finicky. They want to see fresh content that piques their interest whenever they visit; they don’t want to see the same stale stock images and static text. Essentially, they want to be wowed. Regularly updated content keeps your site’s...
Sep 10, 2015
These days, people are just as likely to use their mobile devices as their computers to access the Internet. This probably wouldn’t be a problem except that there are still some big differences between even the most advanced smartphones and desktop computers,...
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