May 16, 2014
Digital marketing may not be a household phrase, but in the world of marketing, there’s nothing more exciting or important. Broken down to its most basic elements, digital marketing is essentially brand promotion on 21st century electronic media. It combines popular...
May 9, 2014
As of last year, more than nine out of ten American businesses use to help market their products and services. Social media marketing is here to stay, and truthfully that’s reason to celebrate. Incorporating Twitter into your marketing strategy...
Apr 14, 2014
If your exposure to email marketing has primarily been as the recipient of unwanted spam messages, you may have developed some negative feelings about the medium. But issued correctly, email marketing can be one of the most cost-effective and potent agents in any...
Apr 5, 2014
As one of the most effective ways to generate leads online, businesses consistently choose pay-per-click (PPC) advertising to help promote their business. Developing the SEO to get your site ranked for competitive keywords can take years of work. With PPC...
Feb 17, 2014
Used correctly, LinkedIn is a powerful ally in your ongoing quest to generate, manage, and close leads. As the most used B2B marketing channel, many aspects of the LinkedIn site are already designed to help you do just that. And it’s often worth the effort: a recent...
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